At the time when TVs, Radio-FM, CDs, computers & electronic media were unheard of, the Gupta Press Directory Panjika had emerged as an indispensable source of effective advertising. Even though advertising was in its infancy, the need to promote one's product and make people aware was felt in all aspects of everyday life. No other media, had such an awesome cross-section of readership as well as an elongated exposure in terms of shelf life & time period. The Gupta Press Directory Panjika is referred to and used for one whole year. Thus the Gupta Press Directory Panjika became a formidable instrument of advertisement. This uniqueness in advertising continues till today and it is one of the reasons why the Gupta Press Directory Panjika commands such an incredible goodwill for the past century and a half of its existance.
Of late Gupta
Press Panjika has scaled new
heights. In the industry it has been
the first to launch a web-site through
which its services will be rendered
on a global scale. It has extended
its range from the print media to
the electronic media keeping the goodwill
intact to surge to a newer and better
tomorrow. From humble beginnings,
the company has grown from strength
to strength, keeping pace with emerging
trends and technological advancement
to be a step ahead, justifying the
confidence reposed in it over the
last 144 years.
WHY IT PAYS TO ADVERTISE IN GUPTA
PRESS DIRECTORY PANJIKA
Bengali almanac "Gupta
Press Directory Panjika",
along with its smaller version (Panjika),
as it is commonly known, enjoys widespread
circulation and offers an unique medium
of advertisement. It reaches the hands
of highest echelons of urban society
as well as the remotest corner of
rural India. Combined space booking
in both will offer the maximum benefit.
Recently after a major facelift, the
Panjika is now more attractive and
valuable, making it indispensable
for any advertiser. The continued
support of its innumerable patrons
has catapulted the Panjika to the
top among its peers.
||West Bengal, Assam, Tripura and Bengali homes countrywide.
||U.K., Sweden, U.S.A., Germany, Canada, Malaysia, Indonesia etc.
||Effective from 1st Baishak (14/15th April) but available from January to 30th Chaitra (13/14th April) next year.
||All cross-sections, irrespective of religion.
||MUST for all festivals, religious ceremonies.
||Minimum 1 Year + 4 months.
||Daily by 1 lakh of Users.
||6 lakh users = at least 24 lakh Readers
||144 years old - Revered by seven Generations.
Any periodical which enjoys such a
national and international exposure,
normally commands a huge cost. But
contrarily, a full colour page here
is a mere pittance. Consequently the
cost to advertise per unit is negligible.